Every advertisement by a licensee must include which of the following?

The requirement for every advertisement by a licensee to include the business name, address or phone number, and license number is rooted in the need for transparency and accountability in the real estate industry. This information allows consumers to easily verify the legitimacy of the licensee and ensures that they can reach out for more information or to initiate contact effectively. By including the license number, it provides an additional layer of security, confirming that the licensee is authorized to conduct business in California.

In the context of real estate regulations, the absence of such identifying information could lead to confusion or misrepresentation, potentially harming consumers. Therefore, having clear and accessible contact details along with the license number is essential for maintaining professionalism and trust in the industry.